Marketing and Promotional Solutions

ACI's integrated marketing and promotional solutions use ACI's versatile player touch points to drive awareness of your promotional and marketing programs to bring players into your casino.

ACI recognizes that every player-driven transaction (i.e. ATM transaction, ticket redemption, player card transaction, bill break) creates a captive audience and collects important information specific to each player and their situation. ACI's solutions capitalize on this captive audience and player information to present opportunistic marketing and promotional messages that dramatically increase the effectiveness of your promotions and drive a whole new level of player loyalty.

ACI's marketing and promotional solutions also provide you with an unprecedented ability to directly track the impact of marketing and promotional programs and provide invaluable information about player behavior.

Marketing and Promotional Features

ACI's integrated marketing and promotional features include:

• Improved player point system
• Utilizing touch points to administer special promotions
• Directed/opportunistic messaging and communication